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After working as a marketing director at a top regional ad agency, and in marketing at Coca-Cola Enterprises, Sarah decided something had to give if she wanted to spend more time with her young family. She opened her first photography studio 2 weeks before 9-11, as the economy fell apart, with 3 kids under 3 years. 

She quickly discovered that her newfound photography business was eating up all her time and mental energy. On the verge of burnout, unsure how to make real profit using a broken business model, this book breaks down what she did to be named one of America’s Most Profitable Photographers by Professional Photographers of America while putting #familyfirst. Sarah’s owns and operates Sarah Petty Photography in Springfield, Illinois and has paid for her 3 kids’ college educations with her photography business.